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Growing a Brand Through Partnerships

Writer's picture: Brian RoisentulBrian Roisentul

David "Teddy" Owen

In this episode of The DTC Insider podcast, Brian Roisentul sat down with Karina Moises, co-founder and CEO of Beautology Lab.


Karina’s journey with Beautology Lab is all about strategic growth and making impactful partnerships while bootstrapping her brand. From a successful partnership with Ipsy in their second year, bringing in almost $500K with just one product, to collaborating with Equinox, Karina has been building momentum. We’ll dive into her customer acquisition strategies, retention efforts, and her plans for 2025.









Here’s a glimpse of what you’ll learn:

  • Key challenges and strategic pivots in 2024.

  • The role of strategic partnerships in brand growth.

  • Identifying the right partnerships for your brand.

  • The importance of diversifying revenue streams.

  • How bootstrapping fosters scrappiness and resourcefulness.

  • Customer acquisition strategies for long-term success.

  • Investing in relationships for sustained growth.

  • The benefits of raising capital early.

  • Meta’s continued impact on customer acquisition.

  • Why diversification is essential for reducing business risks.

Resources mentioned in this episode:


Sponsor for this episode:


This episode is brought to you by BSR Digital.


BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.


To learn more about BSR Digital, visit their website or book a call here.

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