From Health Struggles to Product Breakthroughs

In this episode of The DTC Insider podcast, Brian Roisentul sat down with Cleo Davis-Urman, co-founder of Barriere, a brand that started during the pandemic with medical-grade face masks and has since evolved into a leader in wellness with their innovative vitamin and adaptogen patches.

With a background in luxury fashion at Vogue and Saks Fifth Avenue, Cleo brings a unique perspective to the world of self-care and wellness.

Here’s a glimpse of what you’ll learn:

• How Cleo’s personal health journey led to the creation of Barrier

• The benefits of transdermal patches for vitamin absorption over traditional supplements

• The importance of collaborating with experienced partners in product development

• The role of customer feedback in shaping product evolution and strategy

• Gaining deeper insights through real-life interactions with customers

• Driving brand growth through social media, with a focus on TikTok

• Using technology to improve customer education and engagement

• Staying open to feedback and embracing iteration throughout the process

• Creating products that support self-care and personal expression

• Maintaining continuous customer interaction to stay aligned with their needs
  

Resources mentioned in this episode:

• BSR Digital

• Subscribe to The DTC Insider weekly newsletter

• Brian Roisentul on LinkedIn

• Cleo Davis-Urman on LinkedIn

• Barriere website (20% OFF WITH CODE INSIDER20)

• The Obstacle is the Way (book)

• The Daily Stoic (book)

  
  

Sponsor for this episode:

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.