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Countless Ways to Collaborate With Other Brands That Generate Massive Value

Updated: Apr 20, 2022

Ari Cheszes

Ari Cheszes is the Director of eCommerce and Customer Experience at Overtime and oversees the apparel line part of the business. Overtime is a sports media company targeting Gen Z and generates sports content and deploys it across social media platforms. They are an innovative wholistic company that connects and merges anything they can relate back to sports.

Ari is originally from Argentina and moved to New York in 2014. He has a background in finance and consulting and a master’s degree in strategic management from the Rotterdam School of Management at Erasmus University. Ari is experienced in launching and scaling e-commerce businesses through customer-centric focus, data-driven decisions, and team empowerment.

Here’s a glimpse of what you’ll learn:

  • Ari Cheszes' career background and how he joined Overtime

  • The road to a social media following of 60 million

  • What differentiates Overtime from its competitors?

  • The value of brand collaborations

  • Ari talks about some of the brand collaborations he has worked on at Overtime

  • How Overtime created a basketball league to empower athletes

  • Ari's advice to e-commerce brand owners on starting collaborations

  • How much should high revenue matter in a brand collaboration?

  • Strategies for increasing traffic, sales, and growing an e-commerce brand

In this episode…

Brand collaborations are highly beneficial, especially in the e-commerce, fashion, and apparel industries. They offer significant opportunities for companies to connect and work together. One of the many benefits they provide is a way for organizations to learn about the successful and unsuccessful processes and strategies from inside or outside of their industry.

Ari Cheszes has worked on many collaborations with brands like Mikey Likes It Ice Cream and Billionaire Boys Club. He knows that collaborations can help build a bigger customer base by reaching new audiences, expand its geographical reach, and increase sales. There is a lot to be gained by working with other brands — reaching new audiences, generating incremental revenue, and creating a buzz to stay relevant. So, what should companies look out for when planning to enter into a brand collaboration?

Ari Cheszes, the Director of eCommerce and Customer Experience at Overtime, joins Brian Roisentul in this episode of The Fit Growth Machine Podcast. Ari discusses best practices for brand collaborations. Ari talks about some of the collaborations and partnerships Overtime has entered into, shares strategies for increasing traffic and sales, and explains what e-commerce brand owners should do to get started. Stay tuned to hear about the surprising benefits collaborations can generate.

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through Facebook, Instagram & Google Ads. Founded by Brian Roisentul, the social media marketing agency currently manages over $3.6M/yr on Facebook, Instagram & Google Ads.

To learn more about BSR Digital, visit their website or book a call with them here.


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