Building a Bootstrapped Skincare Brand

In this episode of The DTC Insider podcast, Brian Roisentul sits down with Sarah Vilenskiy, founder of Blossom Essentials. She has taken her skincare brand from direct-to-consumer roots to the shelves of major retailers like Walmart.

In this episode, she shares the pivotal moments, marketing pivots, and hard-won lessons that have shaped her journey in the competitive world of beauty and wellness.

Here’s a glimpse of what you’ll learn:

• From marketing to skincare: Sarah’s founder journey

• Learning from agency experiences: good and bad

• Navigating the impact of iOS 14 on Meta Ads

• Transitioning from DTC to retail

• Adapting to economic uncertainty and changing consumer behavior

• Retail profitability vs. digital acquisition costs

• Building brand trust through education and transparency

• Leveraging direct mail and retention strategies

• Finding and owning your niche in a crowded market

• The importance of aligning brand voice with founder authenticity
  

Resources mentioned in this episode:

• BSR Digital

• Subscribe to The DTC Insider weekly newsletter

• Brian Roisentul on LinkedIn

• Sarah Vilenskiy on LinkedIn

• Blossom Essentials website

  
  

Sponsor for this episode:

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.