The Fundamentals of Building a Saleable eCommerce Brand

Updated: Aug 15


Bobby Reger

Bobby Reger is the Director of Marketing at Elements Brands, a company that acquires e-commerce brands. He is a growth-oriented marketing leader with more than 10 years of experience across the technology, SaaS, CPG, and DTC industries. Bobby and his team have scaled multiple brands from low seven figures to eight figures in revenue.






Here’s a glimpse of what you’ll learn:

  • How Bobby Reger's background influenced his marketing career

  • Bobby explains what Elements Brands does and what it looks for when acquiring brands

  • The systems and marketing channels brands need to scale and prepare for an exit

  • Bobby talks about changes in customer acquisition and retention costs — and the changes in conversion rates experienced by Elements Brands' portfolio of companies

  • What caused the change in e-commerce exits, revenue multiples, and EBITDA multiples?

  • Common challenges brands have been facing in building a team

  • Bobby talks about the people he admires and his future plans

In this episode…


What are the fundamentals of building a profitable brand? What do brand owners need to do to prepare for a potential exit?

According to Bobby Reger, brands need a solid foundation. These include having the right systems in place, efficient customer support team, proof of demand, and good margins. You also need an engaged audience, which can be built through a blog or a support community.

In this episode of The Fit Growth Machine Podcast, Brian Roisentul interviews Bobby Reger, the Director of Marketing at Elements Brands, about the fundamentals of building a saleable e-commerce brand. They discuss the systems and marketing channels brands can use to scale and prepare for an exit, the challenges of building an e-commerce team, and recent changes in customer acquisition and retention costs. Stay tuned.


Resources mentioned in this episode:

Sponsor for this episode...


This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through Facebook, Instagram & Google Ads. Founded by Brian Roisentul, the social media marketing agency currently manages over $3.6M/yr on Facebook, Instagram & Google Ads.

To learn more about BSR Digital, visit their website or book a call with them here.

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