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Reviving Jeans, Saving Lives, and Donating 90% of Profit


David "Teddy" Owen

In today's episode of The DTC Insider podcast, we delve into how BOAS measures success beyond revenue and instead focuses on making a difference.


Discover how they saved their first life last year and learn about their disruptive approach to profitability by donating 90% of their profits. We also explore their insights into growth marketing, the transition from online to physical stores, and their vision for the future of sustainable fashion.








Here’s a glimpse of what you’ll learn:

  • Rethinking success

  • The emotional journey behind BOAS' mission

  • Donating 90% of profits in a DTC landscape

  • Exploring the journey of writing a book

  • The decision to open a physical store

  • The future of sustainable fashion


Resources mentioned in this episode:


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