Leveraging the Mindset and Content to Scale a Business with Peter Keller

Peter Keller is the Founder and CEO of Fringe Sport, a company that helps improve lives through strength by helping people build amazing garage gyms and thriving local community gyms. Before starting Fringe Sport, Peter was the Vice President at Living Direct where he built and managed the company’s buying and merchandising division. He holds an MBA from The University of Texas at Austin - The Red McCombs School of Business.

Here’s a glimpse of what you’ll learn:

• Peter Keller talks about his company and explains how he started his garage gym

• Common misconceptions about strong people and the value of being disciplined

• How Peter's business has been affected by the COVID-19 pandemic

• The key milestones Peter is most proud of and what he has learned from running a business with family and friends

• How to define success in life or business and why the journey to personal and professional success is important

• The cost of building a garage gym and how his company helps people build and thriving community gyms

• Peter's strategies for driving traffic and making sales, his SEO tactics, and his top email marketing programs

• Peter shares his top book recommendations and explains why he enjoys being in mastermind groups

In this episode…

Have you been thinking of starting a new business? If you are, then you are likely concerned about the overhead and operating expenses that come with each new venture.

Many people looking to go into entrepreneurship and start their own business often face a big challenge when it comes to finding capital to help bring their idea into reality. However, according to Peter Keller, starting a business can cost as little or as much as you want — what’s really important having the right mindset and motivation that will push you to get things in order.

In this episode of the Fit Growth Machine Podcast, Brian Roisentul interviews Peter Keller, the CEO of Fringe Sport, about his strategies for starting and scaling garage gyms. Peter talks about how his company helps entrepreneurs build thriving garage gyms, how he drives traffic and sales in his business, why email marketing works, and the benefits of using user-generated content. Stay tuned.

Resources mentioned in this episode:

• BSR Digital

• Brian Roisentul on LinkedIn

• Fringe Sport

• Fringe Sport on Instagram

• Peter Keller on LinkedIn

• Peter Keller's email: peter@fringesport.com

• Garret Akerson on LinkedIn

• ”Using a Unique Group Hiring Process and Remote Team To Build an 8-Figure Business” W/ Garret Akerson

• Craig Ballantyne on LinkedIn

• ”Make Time for What Matters Most With Craig Ballantyne”

• The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Timothy Ferriss

• CrossFit Journal

• Chad Vaughn on LinkedIn

• The Hustle

• Sam Parr on LinkedIn

• Chubbies Shorts

• Beardbrand

• Klaviyo

• Mailchimp

• Upwork

• Fiverr

• $100M Offers: How To Make Offers So Good People Feel Stupid Saying No by Alex Hormozi

• Gym Launch Secrets: The Step-By-Step Guide To Building A Massively Profitable Gym by Alex Hormozi

• Scaling Up: How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0) by Verne Harnish

• Traction: Get a Grip on Your Business by Gino Wickman

• 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall

• What the Heck Is EOS?: A Complete Guide for Employees in Companies Running on EOS by Gino Wickman

• Entrepreneurs' Organization (EO)

Sponsor for this episode...

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through Facebook, Instagram & Google Ads. Founded by Brian Roisentul, the social media marketing agency currently manages over $3.6M/yr on Facebook, Instagram & Google Ads.

To learn more about BSR Digital, visit their website or book a call with them here.