How a Passion for Sustainability Shapes a Brand
Updated: May 23, 2022
Ryan Lewis is the Founder and CEO of EarthHero, an e-commerce company that curates the best, most sustainable products onto one platform. Through a proprietary 5-Step Sourcing Methodology, they determine whether brands offer sustainably made goods before offering them to the consumer.
Living in Boulder, Colorado, Ryan was inspired by nature at an early age and knew he wanted to leave the world a better place. He left the restaurant industry to follow his passion and create an eco-friendly, sustainable company. He founded EarthHero to make it easy for people to shop and live in a more sustainable way.
Here’s a glimpse of what you’ll learn:
Ryan Lewis' love for nature and why he started EarthHero
The value of having a clear vision when you’re building a brand
The key steps for business owners to take when starting a company
Ryan's process for hiring employees aligned with a passion for sustainability
How to find the voice of a brand and project the tone that aligns with company values
Common misconceptions around sustainability
Ryan's thoughts on living a more sustainable lifestyle
In this episode…
In many industries, the idea of sustainability is not top of mind. Most manufacturers produce products without worrying about where they’ll end up and how they will impact the environment. Whether you're starting a business or you just want to do your part, what things can you do to live and think in a more sustainable way?
Ryan Lewis founded EarthHero to curate sustainable, eco-friendly products onto one platform to make it easier for people to find and use products that don’t harm the environment. He wanted to differentiate himself and his brand from other brands and defined a very clear vision for the company. If you're interested in living a lifestyle or starting a business that you're proud of and supports and protects the planet, listen to this episode to learn more.
Ryan Lewis, the Founder and CEO of EarthHero, joins Brian Roisentul in this episode of The Fit Growth Machine Podcast to talk about building a mission-based, sustainable brand. Ryan shares his advice on identifying your brand’s voice, hiring employees aligned with company values, getting started with living a more sustainable lifestyle, and more.
Resources mentioned in this episode:
The Story of Stuff: How Our Obsession with Stuff Is Trashing the Planet, Our Communities, and Our Health - and a Vision for Change by Annie Leonard
"Building the Vegan Version of Amazon in Two Years" with Kory Zelickson
Sponsor for this episode...
This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level through Facebook, Instagram & Google Ads. Founded by Brian Roisentul, the social media marketing agency currently manages over $3.6M/yr on Facebook, Instagram & Google Ads.
To learn more about BSR Digital, visit their website or book a call with them here.