Building the Vegan Version of Amazon in Two Years

Updated: May 12


Kory Zelickson

Kory Zelickson is the CEO and Co-founder of Vejii, an online marketplace that connects consumers with plant-based and sustainable-living products in a consolidated shopping experience.

With over 15 years of experience in innovation and online marketing, Kory has grown multiple e-commerce and technology startup companies from the ground up. Kory is an engineer by trade focused on developing retail distribution within the plant-based and sustainable product categories.





Here’s a glimpse of what you’ll learn:

  • Kory Zelickson’s career background and why he started Vejii

  • What is Vejii, and what does it offer to consumers?

  • Kory explains the gaps he identified in the marketplace that pushed him to start Vejii

  • What were the challenges in launching Vejii?

  • How brands benefit from using the Vejii platform

  • Kory explains the challenges they face in the marketplace

  • The key considerations and strategy behind Vejii acquiring companies

  • Reasons to invest in the plant-based industry

  • What opportunities did the pandemic create for Vejii?

In this episode…


Are you struggling with how you can reach national exposure in the plant-based industry? How can you connect with buyers that want your products?

Consumers today are more conscious of their environmental impact and their health. More than ever, they are focused on supporting sustainable brands and looking towards transitioning entirely towards plant-based diets. Creating a marketplace for plant-based and sustainable living products is on the rise, and consumers are willing to pay more for sustainable alternatives. It’s an excellent time to invest in the plant-based industry.

In this episode of The Fit Growth Machine Podcast, Brian Roisentul is joined by Kory Zelickson, the CEO and Co-founder of Vejii, to discuss the growth process of Vejii and the plant-based industry. Kory explains the gaps he identified in the marketplace that pushed him to start Vejii, the challenges they faced launching and running Vejii, and why people should invest in the plant-based industry.


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This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through Facebook, Instagram & Google Ads. Founded by Brian Roisentul, the social media marketing agency currently manages over $3.6M/yr on Facebook, Instagram & Google Ads.

To learn more about BSR Digital, visit their website or book a call with them here.

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