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When Sustainability Meets Innovation: A Conversation with Cake's Founder


David "Teddy" Owen

Stefan Ytterbon is the founder of electric-motorbike manufacturer Cake. A seasoned entrepreneur who refined his skills with the creation and development of POC, a brand specializing in protective gear for adventure sports, Stefan has led Cake since 2016.


Cake’s ground-breaking bikes delight design aficionados while offering a path toward a more sustainable future.







Here’s a glimpse of what you’ll learn:

  • Stefan's Background

  • Unveiling the Core Values that Shaped Cake's Vision

  • Overcoming the Challenges of Selling Premium Bikes Online

  • How Cake is Redefining Eco-Friendly Mobility

  • Exploring Cake's Revolutionary Approach to Electric Bikes

  • Unleashing the Anticipation Behind Cake's Sustainable Innovation


Resources mentioned in this episode:


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