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This Brand Went Ad-Free on BFCM 2023, and You Won't Believe What Happened

Writer's picture: Brian RoisentulBrian Roisentul

David "Teddy" Owen

In today's episode of The DTC Insider podcast, Brian Roisentul interviews Michael Huffstetler.


He’s the founder of Bask Suncare, a brand that empowers people to discover their purpose, get outside, and enjoy life.









Here’s a glimpse of what you’ll learn:

  • Background and Company Introduction

  • Genesis of the Business Idea

  • Standing Out in the DTC Landscape

  • Profitability Goals and Strategies

  • Acquisition and Retention Channels

  • Case Studies of Successful Wins

  • Unconventional Move: Turning off Ads on BFCM

  • Incorporating Customer Feedback into Product Development

  • Milestones and Achievements

  • Key Success Factors for DTC Brands


Resources mentioned in this episode:


Sponsor for this episode...


This episode is brought to you by BSR Digital.

 

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.


To learn more about BSR Digital, visit their website or book a call here.

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