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This Brand Went Ad-Free on BFCM 2023, and You Won't Believe What Happened

David "Teddy" Owen

In today's episode of The DTC Insider podcast, Brian Roisentul interviews Michael Huffstetler.

He’s the founder of Bask Suncare, a brand that empowers people to discover their purpose, get outside, and enjoy life.

Here’s a glimpse of what you’ll learn:

  • Background and Company Introduction

  • Genesis of the Business Idea

  • Standing Out in the DTC Landscape

  • Profitability Goals and Strategies

  • Acquisition and Retention Channels

  • Case Studies of Successful Wins

  • Unconventional Move: Turning off Ads on BFCM

  • Incorporating Customer Feedback into Product Development

  • Milestones and Achievements

  • Key Success Factors for DTC Brands

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by BSR Digital.


BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.


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