Secrets Behind the Fastest-Growing Lingerie Brand in the UK

Today, I’m thrilled to welcome Lemon Fuller, Founder & CEO of Lemonade Dolls, the fastest-growing lingerie brand in the UK, and the first to invent the size H bralette.

Here’s a glimpse of what you’ll learn:

• The Day She Cried In Front of Her Customers

• Factors Behind Lemonade Dolls’ Fast Growth in the UK Lingerie Market

• The Rebranding Journey: Why and What Changed

• Acquisition Strategies: Selling 1 Bra Per Minute, Channels, What’s Working, and Challenges

• Retention Strategies and Community Building: How Lemonade Dolls Built and Leverages Its Community

• The Invention of the Size H Bralette: Motivation and Process

• What’s Next for Lemonade Dolls?
  

Resources mentioned in this episode:

• BSR Digital

• Subscribe to The DTC Insider weekly newsletter

• Brian Roisentul on LinkedIn

• Lemon Fuller on LinkedIn

• Lemonade Dolls' website

• Buy Women Built (Collective)
  

Sponsor for this episode:

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.