Leveraging Influencers for Organic and Paid Growth

In this episode, Brian Roisentul sits down with Jordyn Casaus, Director of Marketing of Crown Affair.

Crown Affair is a haircare brand that empowers people to redefine their relationship with their hair through products, guidance, and community.

https://youtu.be/tSrs5n_1PJk

Here’s a glimpse of what you’ll learn:

• Introduction to Jordyn Casaus and Crown Affair

• Current struggles faced by brands

• Biggest challenges for marketing directors today

• Partnership with Sephora: How it started and its impact on brand growth and visibility

• Standing out in a highly saturated beauty industry

• Customer acquisition and retention

• Influencer marketing: Sourcing process and impact on the brand

• Testing whitelisting: Initial results and insights
  

• Future plans for Crown Affair
  

Resources mentioned in this episode:

• BSR Digital

• Subscribe to The DTC Insider weekly newsletter

• Brian Roisentul on LinkedIn

• Jordyn Casaus on LinkedIn

• Crown Affair's website
  

Sponsor for this episode...

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.