Updated: Sep 5
Liz Downing is the Senior Manager of Partnerships and Events at Teikametrics, an AI-powered platform that helps thousands of sellers and brand owners grow their businesses on Amazon and Walmart through a combination of data, AI, and marketplace expertise. She started her e-commerce journey at eComEngine where she was the Industry Liaison, interacting with clients and thought leaders in the e-commerce space. Liz joined Teikametrics in 2020.
Here’s a glimpse of what you’ll learn:
Liz Downing's e-commerce background
How Teikametrics leverages artificial intelligence (AI) for e-commerce advertising
How Liz helps e-commerce brands with advertising
Liz talks about her company's webinars, the value of conducting competitor analysis, and the need to ask for help and learn from experts
Where e-commerce sellers can find audiences
The most common channels Teikametrics’ clients use to drive traffic and sales
Liz's favorite books, the people who have influenced her, and her contact details
In this episode…
Are you concerned that your advertising is not working? Are you looking for the right levers to pull to improve advertising and boost your e-commerce listing?
In order to be successful on different channels like Amazon and Walmart, you have to understand how advertising impacts your listings. You also have to leverage data science and AI to learn more about your competitors and make the right decisions to drive traffic and sales. This will help you differentiate your brand and get your products in front of more shoppers.
In this episode of The Fit Growth Machine Podcast, Brian Roisentul is joined by Liz Downing, the Senior Manager of Partnerships and Events at Teikametrics, to talk about leveraging AI to boost e-commerce advertising. Liz also discusses the importance of conducting competitor analysis, optimizing e-commerce listings, and optimizing multi-channel sales.
Resources mentioned in this episode:
Sponsor for this episode...
This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level through Facebook, Instagram & Google Ads. Founded by Brian Roisentul, the social media marketing agency currently manages over $3.6M/yr on Facebook, Instagram & Google Ads.