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Lead Generation Strategies for Multi-location Brands with Brian Roisentul

Updated: Nov 10, 2021

Brian Roisentul

Brian Roisentul is the Founder of BSR Digital, a social media marketing agency focused on helping businesses grow through paid ads. He has worked with more than 1,000 e-commerce brands, including Orangetheory Fitness. Brian helps fitness brands implement both lead generation and e-commerce campaigns to grow their sales.

Before starting BSR Digital, Brian was the Co-founder of Agencia Pueblo, a marketing company based in Buenos Aires, Argentina. He also co-founded and was the CTO of ClienteHabitue. Brian holds a degree in computer science from the University of Palermo, Argentina.

Here’s a glimpse of what you’ll learn:

  • How Orangetheory Fitness found Brian Roisentul and the types of agencies that refer Brian

  • The lead generation challenges Orangetheory Fitness had and how Brian helped them solve those challenges

  • The steps Brian uses to help clients with lead generation

  • Brian explains what the audience testing phase involves and why he focuses on his clients' target audience

  • What Brian found out about Orangetheory Fitness' audiences

  • How Brian helped accelerate growth for Orangetheory Fitness

  • How audience testing for e-commerce brands works

In this episode…

Brands with multiple locations serve audiences from different demographics with different needs, even if they provide the same products in all areas. Each location has its own set of problems and, therefore, requires its own set of solutions — what may work in one may not work in another. In such cases, brands have to be innovative and develop efficient strategies for lead generation to attract and convert customers in each of these locations.

When Orangetheory Fitness approached Brian Roisentul to help them with their lead generation strategies, he knew that he had to focus on its target audiences and their unique needs. He gathered information about the audience demographics, their behavior, the different environments, and each location's needs. He then used that information to develop different plans for each location, crafted unique messages that resonated with particular audiences, and helped the brand increase sales and scale.

In this episode of The Fit Growth Machine Podcast, Brian Roisentul, host of the show and the Founder of BSR Digital, gets interviewed by Dr. Jeremy Weisz, Co-founder of Rise25 Media. They discuss the lead generation strategies Brian used to help Orangetheory Fitness increase its sales.

Resources Mentioned in this episode

Sponsor for this episode...

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through Facebook, Instagram & Google Ads. Founded by Brian Roisentul, the social media marketing agency currently manages over $3.6M/yr on Facebook, Instagram & Google Ads.

To learn more about BSR Digital, visit their website or book a call with them here.


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