Anthony Ciavirella is the Co-Founder at Manmade. Along with his 3 best friends and co-founders, they left the financial industry to pursue a problem they all had: terrible underwear. From underwear, socks, t-shirts, and soap, their mission is to provide men with quality essentials men need, without the BS they don't.
Here’s a glimpse of what you’ll learn:
Anthony's Background
How the Co-Founders Decided on a Business Idea
Mastering the Art of Efficient Production
Manmade's Go-to-Market Strategy
Partnership of 4: The Power of Collaboration and Shared Vision
Unique Value Propositions that Set Them Apart
Key Metrics for Success
Main Channels for Customer Acquisition and Retention
Handwritten Cards for Each Order with Customized Messages
Regularly Connecting with and Nurturing VIP Customers
Responding to Every Comment and Amplifying Customer Experiences
Customer Acquisition and Retention: Strategies for Sustainable Growth
Shifting Focus From ROAS to LTV - Measuring Long-Term Customer Value
Celebrating Wins and Learning from Losses: Reflecting on Successes and Challenges
Resources mentioned in this episode:
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