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How This Underwear Brand Took Customer Loyalty To The Next Level

David "Teddy" Owen

Anthony Ciavirella is the Co-Founder at Manmade. Along with his 3 best friends and co-founders, they left the financial industry to pursue a problem they all had: terrible underwear. From underwear, socks, t-shirts, and soap, their mission is to provide men with quality essentials men need, without the BS they don't.

Here’s a glimpse of what you’ll learn:

  • Anthony's Background

  • How the Co-Founders Decided on a Business Idea

  • Mastering the Art of Efficient Production

  • Manmade's Go-to-Market Strategy

  • Partnership of 4: The Power of Collaboration and Shared Vision

  • Unique Value Propositions that Set Them Apart

  • Key Metrics for Success

  • Main Channels for Customer Acquisition and Retention

  • Handwritten Cards for Each Order with Customized Messages

  • Regularly Connecting with and Nurturing VIP Customers

  • Responding to Every Comment and Amplifying Customer Experiences

  • Customer Acquisition and Retention: Strategies for Sustainable Growth

  • Shifting Focus From ROAS to LTV - Measuring Long-Term Customer Value

  • Celebrating Wins and Learning from Losses: Reflecting on Successes and Challenges

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.


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