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How Pura Vida Leverages CX for Business Growth

David "Teddy" Owen

In this episode, we sit down with Dan Brady, Customer Success Manager at Pura Vida Bracelets, to delve into the intriguing world of customer experience (CX) and the similarities between sports and business culture.

Dan draws upon his background as a former student-athlete and D3 soccer coach to share how he brings effective coaching strategies to his CX leadership. We explore the benefits and challenges of outsourcing CX, the evolving perspective on CX within brands, and the pivotal role CX plays in subscription-based models.

Here’s a glimpse of what you’ll learn:

1. The Winning Culture: Sport & Business:

Dan uncovers the striking similarities between sports and business culture, drawing parallels in building a winning culture, competition, teamwork, incentives, and executing strategies that resonate with both athletes and CX professionals.

2. Advocating for Outsourcing CX:

As a proponent of outsourcing, Dan sheds light on the debates surrounding this subject and shares his extensive first-hand experience managing a Business Process Outsourcing (BPO) team in the Philippines. He provides valuable insights on successful outsourcing practices and the potential pitfalls to avoid.

3. The Shifting Perspective on CX:

Dan reflects on how brands increasingly recognize the value of CX and its impact on business success, especially in the era of Direct-to-Consumer (DTC) brands. Advancements in data analysis, aided by AI, have allowed leaders to measure the financial impact of CX more effectively.

4. Leveraging CX for Business Growth:

Dan highlights the critical role CX plays in understanding and serving customers. He explains how CX insights can be leveraged to improve customer spending, retention, referrals, and average order values, emphasizing that customers are the lifeblood of any business.

5. Customer Success vs. Customer Support:

Distinguishing between customer success and support, Dan clarifies their respective roles. While customer support addresses immediate customer needs, customer success takes a proactive, strategic approach to ensure long-term customer satisfaction and loyalty.

6. The Impact of Subscription Models on CX:

Dan discusses how subscription models significantly impact the CX department at Pura Vida Bracelets, with thousands of subscribers generating substantial revenue while posing unique challenges that demand dedicated attention.

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.


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