How Lion Pose Got Into Sephora Before Having a Product

In this episode of The DTC Insider podcast, Brian Roisentul sits down with Madhu Punjabi, co-founder and CEO of Lion Pose. Before building a skincare brand that landed in Sephora, Madhu held key roles at Google, Pinterest, and Meta—experiences that shaped how she builds today.

Here’s a glimpse of what you’ll learn:

• Madhu’s early career at Google, Pinterest, and Meta

• Lessons from launching products at big tech companies

• Why she left to become a founder before having an idea

• Building and selling her first company in infant formula

• Co-founding Lion Pose and targeting Sephora from day one

• The “questions framework” she learned at Meta and still uses

• The realities of being a founder vs. corporate life

• Defining passion in business and why it matters

• Challenges of today’s DTC environment: rising costs, tougher acquisition, thinner margins
  

Resources mentioned in this episode:

• BSR Digital

• Subscribe to The DTC Insider weekly newsletter

• Brian Roisentul on LinkedIn

• Madhu Punjabi on LinkedIn

• Lion Pose's website

  
  

Sponsor for this episode:

This episode is brought to you by BSR Digital.

BSR Digital ⁠⁠⁠⁠⁠⁠helps brands uncover and capture that revenue through their Revenue Recovery System, turning untapped potential into profit that compounds month after month.

To learn more about BSR Digital, visit their website or book a call here.