How Leveraging Customer Data Voices Can Grow an eCommerce Brand

Updated: May 3


Tawny Ann De La Peña

Tawny Ann De La Peña is a Conversion Copywriter and Creative Strategist. She uses her expertise in direct response and conversion copywriting, paired with more than 10 years of storytelling experience, to help her clients develop sustainable and scalable marketing strategies. Moreover, she uses strategies that focus on turning prospects into paying customers.

Tawny’s expertise applies to almost any industry, as evidenced by working with brands like Shapermint.com, Dunkin' Brands, Marriott International, and XQ Institute. She will be a speaker at the next Ad World Conference — the world’s largest online advertising event.






Here’s a glimpse of what you’ll learn:

  • Tawny Ann De La Peña's career background and what she loves about conversion copywriting

  • The biggest e-commerce challenges brands are facing

  • The bad habits brands and marketers use that hurt their industry

  • What should brands do to find out what their customers want?

  • Tawny talks about marketing and running ad campaigns on social media, explains what a buyer's persona is, and talks about its benefits

  • The value of collecting the voice from customer data and using it in marketing copy

  • Tawny talks about her favorite copywriting book, her mentor, and the value of human interaction

In this episode…


Do you really know what your customers want? Do you take the time to identify them, understand their needs, and create products that meet those needs? Do you listen to them?

Many advertisers and brands hurt the marketing industry with bad habits and sloppy strategies. According to Tawny Ann De La Peña, there are no shortcuts to effectively marketing and growing e-commerce businesses. Marketers need to build a solid foundation for their work, talk and listen to their customers, and come up with more effective ways of delivering ads to them by leveraging key customer data.

In this episode of The Fit Growth Machine Podcast, Brian Roisentul interviews Tawny Ann De La Peña, a Conversion Copywriter and Creative Strategist, about her method for leveraging customer data to grow e-commerce brands. Tawny talks about the biggest e-commerce challenges brands face, what brands should do to find out what their customers want, and the five stages of customer awareness. Stay tuned.


Resources mentioned in this episode:

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This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through Facebook, Instagram & Google Ads. Founded by Brian Roisentul, the social media marketing agency currently manages over $3.6M/yr on Facebook, Instagram & Google Ads.

To learn more about BSR Digital, visit their website or book a call with them here.

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