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How Fixing Your Leaky E-commerce Site Will Solve Your Biggest Problem

Updated: Nov 22, 2021

Tanner Larsson

Tanner Larsson is the Founder and CEO of Build Grow Scale, an e-commerce optimization and data company that helps brands grow and scale. He is a leading expert in selling physical products online and founded Black Label Mastermind, an exclusive e-commerce syndicate for high-performing e-commerce entrepreneurs.

Tanner also hosts the Optimized Ecommerce Podcast and is the author of the best-selling book Ecommerce Evolved. He holds a degree from the University of Nevada, Reno.

Here’s a glimpse of what you’ll learn:

  • Tanner Larsson talks about his business and explains what it does

  • How Tanner helps clients to make their paid ads perform better

  • What e-commerce business owners need to know about revenue optimization and conversation rates

  • How brands can know whether or not they have a leaky e-commerce website

  • Can e-commerce brands make a lot of profit from their first sale?

  • What brands can do to increase repeat sales through email marketing and direct mail

  • The value of social proof for e-commerce brands and Tanner's thoughts on the use of Shopify apps for social proof

  • Tanner talks about the effects of iOS changes on e-commerce sales and the inventory challenges brands have been facing

  • Tanner's book and his Build Grow Scale live event in January 2022

  • The books and people that have helped Tanner become successful

In this episode…

Are you noticing that the paid ads you use for marketing your e-commerce brand are not doing well or converting as expected? Are you spending a lot of time focusing on your ads, but sales and profits are not improving?

Tanner Larsson, an e-commerce revenue optimization expert, says that the main problem may not be your ad agency or your traffic but rather your website. An e-commerce site has to be optimized to convert traffic to leads and eventually into paying customers. A leaky website can lead to loss of sales, many frustrations, and unexpected advertising costs in many cases. Therefore the solution is to optimize the online customer journey, make your website work better, and convert more clicks to paying customers.

In this episode of the Fit Growth Machine Podcast, Tanner Larsson, the Founder and CEO of Build Grow Scale, joins Brian Roisentul to discuss his strategies for making paid ads perform better. Tanner explains why an un-optimized e-commerce website leads to low conversion rates, the use of Google Analytics to gauge a website's performance, how to use email marketing and direct mail to increase repeat sales, and the value of social proof. Stay tuned.

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through Facebook, Instagram & Google Ads. Founded by Brian Roisentul, the social media marketing agency currently manages over $3.6M/yr on Facebook, Instagram & Google Ads.

To learn more about BSR Digital, visit their website or book a call with them here.


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