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Writer's pictureBrian Roisentul

How Brand Authenticity Fuels Influencer Content


David "Teddy" Owen

Today, I’m thrilled to welcome Charisse & Vicky Pasche, co-founders of Dapper Boi. Dapper Boi is an all-gender, size-inclusive clothing brand with a mission to inspire people to find confidence in their authenticity through clothing.











Here’s a glimpse of what you’ll learn:

  • Achieving the $1 Million Milestone as a Women-Owned Business.

  • The Impact of Shark Tank and CBS Mornings Appearances on Brand Growth.

  • Acquisition Strategies: Channels, What’s Working, and Challenges.

  • Tailoring Funnels for Each Persona.

  • Building a Loyal Customer Base: Insights Behind a 30% Retention Rate.

  • Their Content Creation Process

  • The Role of 3D Style Mate in Customer Engagement.

  • Overcoming Fundraising Challenges and Finding the Right Investors.

  • Balancing Personal and Professional Lives as Co-Founders and Life Partners.

Resources mentioned in this episode:



Sponsor for this episode:


This episode is brought to you by BSR Digital.


BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.


To learn more about BSR Digital, visit their website or book a call here.

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