Building a Sustainable Brand

Updated: Jul 25


Alex Miller

Alex Miller is the Head of eCommerce and Digital Growth Marketing Strategy at Baabuk, a B Corp certified footwear company. Headquartered in Switzerland, Baabuk is a socially and environmentally conscious designer and manufacturer of comfortable wool footwear. Alex graduated cum laude from The George Washington University, with a bachelor’s degree in philosophy and public affairs. He co-founded several business ventures including Jordan Alexander III Premium Cigar Company, The Cigar Tube, AlphaBrav Group LLC, and MZM Group LLC.





Here’s a glimpse of what you’ll learn:

  • Alex Miller's background and how he joined Baabuk

  • The importance of building a sustainable brand and customer perception

  • How Baabuk develops personal connections with customers

  • How to leverage Facebook and focus groups to meet customer demand

  • The challenges Baabuk has been facing going international

  • Alex talks about his company's strategies to generate more sales and their retention marketing tactics

  • Alex's book recommendation and what he likes about working at Baabuk

In this episode…


Do you use your e-commerce business as a force for good? Do you think about your community and offer customers great experiences?

In the current market, customers want to contribute to the growth of their ideal brands. They want to feel part of the brand. This is why it has become more important for brands to think about how they communicate with customers and develop personal connections with them.

In this episode of The Fit Growth Machine Podcast, Brian Roisentul interviews Alex Miller, the Head of eCommerce and Digital Growth Marketing Strategy at Baabuk, about how to build a sustainable brand. Alex also talks about the challenges Baabuk has been facing going international and the strategies they use to develop personal connections with customers.


Resources mentioned in this episode:

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This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through Facebook, Instagram & Google Ads. Founded by Brian Roisentul, the social media marketing agency currently manages over $3.6M/yr on Facebook, Instagram & Google Ads.

To learn more about BSR Digital, visit their website or book a call with them here.

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