In this episode of The DTC Insider, Brian Roisentul sits down Jay Keeney, founder of WhyBars, a superfood snack brand built on ancient nutrition and unstoppable persistence. From sleeping in his car to landing on the shelves of Whole Foods and Kroger, Jay’s story is one of grit, creativity, and relentless optimism. Here’s a glimpse of what you’ll learn: The origin story of WhyBars and its roots in ancient nutrition Jay’s journey from culinary school and the Army to entrepreneurship Early...

In this episode of The DTC Insider, Brian Roisentul sits down with Dr. Christine Colamonico, co-founder of Jope (Joy of Pets). Jope is a science-backed pet supplement brand created by two veterinarians on a mission to improve animal health. Christine shares how her dog - Pepsi - inspired Jope’s first product, what it’s like to transition from vet medicine to entrepreneurship, and how she and her co-founder built trust with customers in a crowded and unregulated market. Here’s a glimpse of...

In this episode of The DTC Insider, Brian Roisentul breaks down a simple but powerful way to find your next growth opportunities, by identifying your empty buckets. Instead of chasing the next Meta or Google Ads playbook, he explains how to zoom out and look at your business through a strategic lens. Here’s a glimpse of what you’ll learn: Why 7–8 figure brands hit plateaus and struggle to scale The Kodak story and what it teaches about perspective The “four-quadrant” ad matrix: polished vs....