What happens when you turn a passion project into a brand built around a niche community? In this episode, Brian Roisentul sits down with Claire Wolfson, co-founder of Bean Goods, a playful e-commerce brand inspired entirely by wiener dogs. Claire shares the journey from launching the brand in 2011 as a side project while working full-time design jobs, to building a loyal community and scaling the business into a thriving e-commerce brand. Here’s a glimpse of what you’ll learn: Turning a...

Meta advertising has changed, and most advertisers are still optimizing like it’s 2019. In this episode of The DTC Insider Podcast, Brian Roisentul sits down with Meta ads expert Jon Loomer for his fourth appearance on the show to unpack what’s really happening inside Meta in 2026. Here’s a glimpse of what you’ll learn: What Andromeda Actually Is (And Why It’s Not the Algorithm) The Shift from Targeting Control to Creative Diversification Why Detailed Targeting Is Now Just a Suggestion The...

What does it take to turn a simple idea into an award-winning fitness brand? In this episode, Brian Roisentul sits down with Sabrina Wescott, Head of Marketing and Customer Service at MAXPRO to unpack the journey from early bootstrapping to winning a CES Innovation Award and partnering with Shaquille O’Neal. Here’s a glimpse of what you’ll learn: The Origin of MaxPro and the Traveler-Focused Vision From Napkin Sketch to Kickstarter Launch Scaling During the COVID Home Fitness Boom Winning the...