In this episode of The DTC Insider podcast, we sat down with Brett Swensen. He has led marketing at two of the fastest-growing consumer brands in Utah: Purple and Kizik.
Brett was instrumental in taking that brand from non-existent to a household name and eventually going public within a couple of years. He was there during their critical high-growth period and led Purple’s transformative marketing that proved unique to the industry.
Brett joined the Kizik team in 2019, bringing deep expertise in customer journey and direct-response marketing. As the vice president of marketing at Kizik, Brett has taken another non-existent brand to a 9-figure run rate. Brett has led marketing efforts that have changed the way people think about footwear.
Here’s a glimpse of what you’ll learn:
Key Actions for Replicating 9-Figure Success
Revenue-Driving Channels: Insights from Two Brands
Top KPIs for Brand Success
Adapting Marketing Approach: Purple to Kizik
Developing New Product Lines and Brand Messaging
Leveraging Video Marketing for Kizik's Unique Value Proposition
Strategy for Video Views and Content Creation
Balancing Pace and Scale at Kizik
Content Creation Engine: Volume vs. Quality
Evolution of the Kizik Brand Platform
Resources mentioned in this episode:
Sponsor for this episode...
This episode is brought to you by minisocial.
minisocial is a fully-managed solution that partners your brand with high-quality micro influencer creators who produce fully licensed content AND share it with their followers!
It's the best two-in-one solution out there and there's no wonder it's used by top DTC brands like Olipop, Native, AdoreMe, and Our Place
Reasons to partner with minisocial?
👉Fully-licensed content to use on ads, organic social, emails, your website, and beyond! Forever!
👉 Managed service by industry experts, so you can sit back and relax.
👉 No long-term commitments, pay per project
👉 Micro-influencer amplification, get the same reach associated with a traditional influencer push at a cost that is friendly to all budgets
Comentarios