Turning Challenges into Opportunities

Today, I’m thrilled to welcome Kyle Bergman, founder of Swoveralls, a brand known for its comfortable and stylish overalls.

Kyle has navigated significant challenges and transformations in the past year, rebuilding his team, dealing with profitability issues, and implementing innovative strategies for customer acquisition and retention. We're here to dive into Kyle's journey and the lessons he's learned along the way.

Here’s a glimpse of what you’ll learn:

• The challenges faced by Swoveralls over the past few years

• Insights from running both a brand and an agency in the current DTC landscape

• Rebuilding the team from scratch in 2022

• Achieving 30% year-over-year growth: Key changes and strategies implemented

• Customer acquisition and retention strategies: What’s working and the top channels used

• Retention strategies

• Balancing optimization for customer happiness with sustainable practices and cost management

• Future plans for Swoveralls
  

Resources mentioned in this episode:

• BSR Digital

• Subscribe to The DTC Insider weekly newsletter

• Brian Roisentul on LinkedIn

• Kyle Bergman on LinkedIn

• Swoveralls' website

• The Courage to Be Disliked (book)

• Greenlights (book)

• The Gap and the Gain (book)
  

Sponsor for this episode:

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.