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Leveraging Influencers for Organic and Paid Growth


David "Teddy" Owen

In this episode, Brian Roisentul sits down with Jordyn Casaus, Director of Marketing of Crown Affair.


Crown Affair is a haircare brand that empowers people to redefine their relationship with their hair through products, guidance, and community.











Here’s a glimpse of what you’ll learn:

  • Introduction to Jordyn Casaus and Crown Affair

  • Current struggles faced by brands

  • Biggest challenges for marketing directors today

  • Partnership with Sephora: How it started and its impact on brand growth and visibility

  • Standing out in a highly saturated beauty industry

  • Customer acquisition and retention

  • Influencer marketing: Sourcing process and impact on the brand

  • Testing whitelisting: Initial results and insights

  • Future plans for Crown Affair

Resources mentioned in this episode:



Sponsor for this episode...


This episode is brought to you by BSR Digital.


BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.


To learn more about BSR Digital, visit their website or book a call here.

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