IQBAR’s Journey to 10,000 Locations And $50 Million

In this episode, Brian Roisentul sits down with Will Nitze. He’s the founder and CEO of IQBar. America's leading "brain + body" nutrition startup.

With minimal funding, Will has taken IQBAR from zero locations and zero in revenue in 2018 to over 10,000 doors and a projected $50 million in sales in 2024. He’s also the co-host of the Eating Glass podcast.

Here’s a glimpse of what you’ll learn:

• Current Challenges for DTC Brands

• What Brands Can Do About These Challenges

• Expanding Into Other Categories: Pros and Cons

• Key Actions That Allowed IQBar to Grow

• RXBAR Influence

• Metrics Obsession and Evolution

• Areas of Company Focus

• How They Plan to Reach $50M in 2024

• Behind the Scenes of an 8-Figure CPG Brand

• Roles of Growth Marketing Agencies in 2024

• Importance of Short and Long-Form Content Creation

• Customer Acquisition And Retention Strategies
  

• What's Next for IQBar
  

Resources mentioned in this episode:

• BSR Digital

• Subscribe to The DTC Insider weekly newsletter

• Brian Roisentul on LinkedIn

• Will Nitze on LinkedIn

• IQBar's website

• The War of Art (book)

Sponsor for this episode...

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.