How Strategic Partnerships Can Accelerate Brand Growth

In this episode of The DTC Insider podcast, Brian Roisentul sat down with Jo Weinand, co-founder of Nutcase, a health-conscious chocolate milk brand.

Jo shares the origins of Nutcase, her journey in scaling the business, and the unexpected partnerships that helped propel the brand forward. They discuss the challenges of navigating retail and e-commerce, the impact of influencer marketing, and innovative strategies for brand positioning.

Here’s a glimpse of what you’ll learn:

• Turning a simple craving into a product that resonated with consumers

• How a clean-label chocolate milk gained traction quickly

• The highs and lows of using influencer marketing for rapid awareness

• Navigating the unique challenges of both retail and DTC in the beverage space

• How equity crowdfunding transforms fans into invested brand advocates

• Why building a strong community is essential for retail success

• Creative marketing approaches that help differentiate in a saturated market

• Embracing the unpredictable path of entrepreneurship

• Plans to grow the product portfolio and expand in retail
  

Resources mentioned in this episode:

• BSR Digital

• Subscribe to The DTC Insider weekly newsletter

• Brian Roisentul on LinkedIn

• Joelle Weinand on LinkedIn

• Nutcase website

• Elon Musk (book)

  
  

Sponsor for this episode:

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.