Empowering Women Through Convenience

In this episode of The DTC Insider podcast, Brian Roisentul sat down with Pauline Koningsveld and Sarah Litt, co-founders of Livi Beauty, to discuss their journey of creating an innovative at-home gel manicure system.

Here’s a glimpse of what you’ll learn:

• The inspiration behind Livi Beauty and its unique features

• How Pauline and Sarah transitioned from idea to product development

• The challenges and successes of launching a DTC brand

• Insights into their go-to-market strategy and target audience

• The importance of customer feedback and retention strategies

• How Livi Beauty empowers women by saving time and providing convenience

• The role of founder-led content in building brand authenticity

• Lessons learned from customer interactions and surprising feedback

• The impact of being featured on Good Morning America

• Future plans for Livi Beauty, including sustainability and product improvements
  

Resources mentioned in this episode:

• BSR Digital

• Subscribe to The DTC Insider weekly newsletter

• Brian Roisentul on LinkedIn

• Livi Beauty website

• "Hooked" by Nir Eyal (book)

• "The Boy, the Mole, the Fox and the Horse" by Charlie Mackesy (book)

  
  

Sponsor for this episode:

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