Building Relationships Through Intentional Journaling

In this episode of The DTC Insider podcast, host Brian Roisentul interviews Annette Furio, founder of Season Journals.

Annette turned her background in graphic design and years in the wedding industry into a mission-driven business. Through thoughtful, heirloom-quality journals, Annette helps people document life’s most meaningful moments, all while bootstrapping and steadily growing her collection.

Here’s a glimpse of what you’ll learn:

• How Season Journals supports couples during major life milestones through guided journaling

• The influence of Annette Furio’s design and stationery background on product development

• Starting customer acquisition through Google Ads and influencer marketing

• Expanding beyond a single SKU to meet diverse customer needs

• Gifting as a major driver in the business model

• The importance of engaging with online communities for product insights

• Leveraging the founder’s personal presence to strengthen brand connection

• The impact of email marketing and valuable content on customer engagement

• Journaling as a tool for mindfulness and mental clarity in a tech-driven world
  

Resources mentioned in this episode:

• BSR Digital

• Subscribe to The DTC Insider weekly newsletter

• Brian Roisentul on LinkedIn

• Annette Furio on LinkedIn

• Season Journals website

• Mindset (book)

  
  

Sponsor for this episode:

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.